Loyalty Campaign Coordinator (Specialist)
"At Petron, we are not just in the business of oil, we are also in the business of fueling lives."
Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products contributes to the country’s growing energy needs in becoming a progressive nation.
As a progressive oil company in Malaysia, we aspire towards a sustainable energy-secured nation where everyone's journey is fueled by opportunities for meaningful experiences.
We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed!
Job Overview
We are seeking a highly experienced Loyalty Campaign Coordinator to serve as the technical implementer of our loyalty engine. In this hands-on role, you will be the "Master User" of our Loyalty Management System (LMS), translating the Planner’s strategies into configured rules, automated workflows, and error-free campaigns.
Key Responsibilities:
- Serve as the primary administrator for the Comarch system; develop and manage complex business rules and campaign configurations.
- Work with the Marketing Project Specialist team to implement technical requirements within the platform.
- Build, schedule, and maintain automated CRM journeys (Email, SMS, Push, WhatsApp) for lifecycle events like birthdays and churn prevention.
- Own segmentation strategies and channel selection to maximize engagement.
- Implement personalization and dynamic content setup to tailor communications based on driver behavior and fuel preferences.
- Conduct A/B testing on messaging, timing, and offers to improve conversion rates.
- Conduct rigorous UAT (User Acceptance Testing) before launch and monitor after launch to ensure zero critical errors.
- Monitor campaign execution costs and manage the operational side of the P&L.
Ideal candidates should possess the following criteria/qualities
- Degree in Marketing, Computer Science, or related field.
- 5+ years of proven experience in campaign management, technical CRM operations, or loyalty system administration.
- Deep expertise in operating a Loyalty Management System (LMS) platform i.e., Salesforce, Oracle, Adobe through implementation of journeys, segments and logic configuration.
- Able to manage multiple overlapping campaigns and meet strict deadlines.
- Have a customer-centric mindset and highly disciplined in pursuit of accuracy and zero-error execution.
- Candidates with certifications from CRM Vendors will be highly considered.
Thank you for your application! We’re thrilled that you’d like to join Petron and we appreciate your interest in the position.
Please note that due to high volume of applications, only shortlisted candidates will be contacted.